So what's so special bout the furoku that I'm talking bout here? Well, it's gonna be all bout food and tucked in a corner away from the fashion furoku is a shelf with a bunch of food-related furoku.
Most contain little bento boxes or containers but you can also find kitchen utensils like sauce spoons and baking moulds. I believe they are likely to be made out of plastic or silicone.
Since I didn't buy any of them and I can't read Japanese, I can only guess the magazine part of the deal would feature recipes (utilizing the freebie) in Japanese and food porn.